I worked for a small ad agency in the 1980s and wrote newspaper and radio copy for
two consumer promotions: a contest to find a hand model for a nail care
client and a “win tickets to see Menudo" promotion for Vitarroz, a packaged goods client serving the Latino market.
the 1990s, while operating my first iteration of In Your Own Words, my
clients included the former Saccardi & Schiff, a land use consulting
firm for whom I produced large, complex presentations, which
incorporated graphics, charts, and tables -- no mean feat in the days
of rudimentary GUIs, 386 processors, and other such arcana.
also worked with an early tech start-up which marketed customized
enterprise software. I wrote direct mail pieces and a development
process brochure for this venture.
As a full-time employee of SitourUSA and Gebbie Press, I created brochures, wrote press releases, and developed promotional materials, some of which can be found here.
offered resume and cover letter writing during the the 1990s, and I
have kept up with the trends and conventions which have developed as job
hunting became a primarily online task. I include a "word cloud" as the
first item on a resume, following one's name and contact info. I select words and phrases that echo those used by LinkedIn in its "Skills & Endorsements" section. Of course, I also use words specific to both the client's background and target job.
New Paltz, New York