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I studied English and writing at Hampshire CollegeThe New School, and Purchase College/State Univ. of NY, but everything I know about marketing communications, I learned on the job.

My first marketing position was at a small ad agency where I wrote newspaper and radio copy for two consumer promotions: a contest to find a hand model for a nail care client and a “win tickets to see Menudo" promotion for Vitarroz, a packaged goods client serving the Latino market.

I worked with an early tech start-up which marketed customized enterprise software. I wrote direct mail pieces and a development process brochure for this venture.

Another client was a candy manufacturer and marketer for whom I wrote sell sheets and pre-trade show materials. I also developed a taste for root beer barrels, a type of hard candy which should taste awful but is quite delicious.

As a full-time employee of SitourUSA and Gebbie Press, I created brochures, wrote press releases, and developed promotional materials, some of which can be found here.

New Paltz, New York